Rich Piana was popular in the weightlifting community for his bodybuilding achievements, openness about steroid use in bodybuilding and its associated consequences, and over-the-top extroverted personality. He maintained a successful YouTube channel which featured motivational speaking, personal life stories, exercise montages, special guest appearances, and insights into his daily life. In his videos, he often spoke of the mentality and drive of “the 5%”, which he said is the percentage of people who are willing to do whatever it takes to achieve their goals. Piana publicly admitted to using anabolic steroids and hormones, including Trenbolone.